Length of Warranty Considerations

All too many times, customers reach out for the longest warranty they can find. At times, doing so at considerable cost. A good manager or board member should consider the budgetary cycle first, before buying into all the manufacturer hype and marketing. While most major manufacturers are responsible in writing their specifications for a property, all too many times the specifications error on the side of overkill. This overkill is done so using extended warranties as the market reason, when in fact the true beneficiary is the manufacturer with increased product sales.

 

Before deciding on a specification, consider three things other than the warranty being offered.

1. True service life. While a 5, 7 or 10 year warranty may be provided, in almost all cases the actual service life is much longer. When we provide a 7 year system, that product will protect the substrate usually for 10 to 12 years before degrading to a point that recoating is essential.

2. That many times, the consumer is looking to freshen the appearance or change the color well before the service life, and in some cases, the warranty, has ended.

3. The most often overlooked item is the per year additional cost for the warranty extension. As an example, if a 7 year system costs $100,000.00 and a 10 year requires a different product and additional coat which raises the cost to $150,000.00, the per year budget cost changes from $14,285.00 during the first seven years to $16,667.00 for the remaining three years.

 

In this budget example you will be paying a higher per year cost during the final years when you are already getting sick of the appearance and are ready for a change. By keeping the budget cycle at seven years, you keep the per year cost down and keep a fresher appearance for your building.

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